Let me say something right here.
I was a big fan of the brand and was attracted to its clean simplicity design when it was first launched in 2011. So I bought it asap once I graduated 3 years ago from my University.
This is the watch that I bought. A solid beautiful Sheffield design.
Fast forward 2.5 years later, the brand was getting under my nerve. They are too much counterfeit products in the market and they looked and felt almost the same as the real one.
DW has changed from a lifestyle brand to a sales oriented management. It’s good to be sales driven. But it is actually diluting its own brand by not having a strong stance on its product. Anyone can sell. It became a pasam malam brand.
A lot of watch retailers are carrying DW watches in their shop with at a price of $200 plus. Qoo10 Singapore (E-commerce website) is selling it for SG49.99 for a piece. Apparently, China is crushing DW quite badly with its warehouse direct sales and nobody in DW actually gives a damn. So, why would I buy a simple design dress watch that is around $200 plus? I can get it for $50 a piece. Nope, I will choose to back out from this brand.
This time round, it was Solvil Et Titus which caught my eyes.
- – 3-hand automatic movement
- – Stainless steel case with dark brown oily Leather strap
- – Blue sunray dial with applied silver color index
- – Skeleton design at 6 o’clock
- – Hardened convex crystal
- – 30M water resistant
I was captured by the design at first before settling down to my first Automatic watch.
Let me end this with a beautiful paragraph I saw on Watch U Seek Forum.
I never understood the allure of mechanical watches. They are so expensive, antiquated, and unnecessary. But they tick. They have a heartbeat. They have weight. My life is spent in front of a computer screen handheld or desktop and the beauty of a handcrafted machine on my wrist is a perfect counterbalance.